About Us

Ashley "Crash" Bradfield is a seasoned production manager, event coordinator and former tour manager  with over 15 years experience producing live music and arts events, conferences and fundraisers nationwide. As co-founder of Crash & C-Mac Productions, Ashley manages all behind-the-scenes operations, including talent buying, production coordination, advances, and contract negotiations.

She combines hands-on event logistics expertise with a deep commitment to strengthening rural music ecosystems—advocating for independent artists, small venues and ticketing reform. Her work centers on building sustainable pathways for creative economies to thrive outside major metro areas. Ashley has collaborated with nationally touring and regional artists while cultivating partnerships that uplift local culture and drive community connection, including ongoing work with the National Independent Venue Association.

Ashley believes vibrant music scenes can flourish anywhere—with collaboration, equity, and intentional support.

Ashley volunteers with Bluegrass Pride where she is a Board Member, Marketing Committee Chair and is Co-Directing the first ever LGBTQ+ and ally friendly Bluegrasss Camp. She is also Vice Chair of the Williams Citizens Advisory Committee and offers nonprofit consulting services. When not working or volunteering, she can be found traveling, attending concerts, exploring local eateries, playing Beethoven on her piano or hiking with her two toy Australian Shepards, Pearly Baker and Jasper.

A native Southern Oregonian with a huge passion for driving tourism to our region, Charlsie brings over 13 years of event management to the company. Her love for the arts, both performing and visual, were ignited as a child right here in Josephine County through dance and theater with Stillpoint Dance Studio, Rogue Music Theater and many seasons performing at the oldest community theater in Southern Oregon, Barnstormers.

Bringing her passion of supporting local talent to a larger stage in her adult career has contributed to many successes in event execution. Charlsie has successfully contributed to some of your favorite local gatherings including The Oregon Chocolate Festival, a world-class comedy show (400+ local attendees), vendor pop-up shopping experiences, interactive art displays including the highlighted Phaneros Winter Arts Carnival that saw 1,000 people, large scale concerts, weddings, corporate parties and more. Her creativity, dedication and passion for events attracts talent and unique opportunities to our areas while showcasing Southern Oregon as a professional and exciting region to work in.

Charlsie MacWilliams is a co-founder of Crash & C-Mac Productions and the Sales and Marketing Manager for the Neumann Hotel Group, which includes Ashland Springs Hotel, Lithia Springs Resort, LARKS Restaurant and The Waterstone Spa.

Charlsie's most proud achievement, however, is the role she plays as “mom.” Charlsie has 4 children between the ages of 21 and 16 who are the inspiration of all her endeavors. Helping to build a beautiful community that embraces raising a family while also having world-class opportunities in entertainment and events is something she is incredibly proud of and looks forward to growing.